Professional Notary
 
Laura Vestanen, US Notary Public
Point Roberts, WA, USA

 
(604) 484-3681
Marketing books
Books on marketing for notaries and
an article on internet marketing for all entrepreneurs
by Laura Vestanen

1.  Marketing Your Non-Loan Notary services - 5th edition - an eBook
2.  Low-Cost, Low-Tech Internet Marketing - 3rd edition - an eArticle
3.  Marketing for Reverse Mortgage Notary Signing Agent Work - a paperback book
2.  Low-Cost, Low-Tech Internet Marketing -

Guerrilla marketing strategies for getting listed on page one of the results pages of the major search engines
Third edition  September 2009  eArticle


This 15 page eArticle is for owners of small
businesses - both service and sellers of products.


This 10-page, 3,300+ word eArticle is written in
  three sections:

Building a More Effective Website -
  Strategies of power writing
Generating Traffic to Your Website -
  Free tools you can use today
Important FREE Internet Presence Boosters

Article contents
Internet marketing and Search Engine Optimization (SEO) is more than just getting people to visit your website.  It is about creating a presence on the internet.  This can be done with surprizingly little effort and technical knowledge and close to zero cost. 

Time-consuming blogging or posting on Twitter is NOT needed.

The methods in this article are simple but highly effective.  Only the first part involves technical knowledge.  You may need a web tech to handle a small part of it.  The rest are all simple tools and techniques you easily can do yourself - almost all are free. 

The first section is tedious but all your hard work will be for nothing if you do not read it carefully.



Price $295  
  I will send you the article via post usually
two days after you send payment.
Please contact me if you do not get it within a week or so.  ProfessionalNotaryWA@gmail.com
To order, enter 1 in the quantity field and press.

Sorry - there is a technical problem with buy button.  Will work out with payment processor asap.  Technician should have it fixed soon.  Thank you for your patience. 
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3.  Marketing for Reverse Mortgage
Notary Signing Agent Work -

A step by step guerilla marketing guide to
getting work on your terms and at your fees

a paperback book

This book gives step by step instructions on how to:
   Find great prospects
   Turn them into loyal clients
   Get the fee you want
   Get your name listed on the HUD


TABLE OF CONTENTS
Introduction
The strategy    
Never solicit borrowers directly
Why you should not charge a low fee
    
Steps to Getting Reverse Mortgage Work and Good Fees

Step 1.  Become Knowledgeable about Reverse Mortgages
Online resource
Book
Your local regulations and practices
            
Step 2.  Get Initial Reverse Mortgage Signing Experience
Free training        
Nationwide title company to contact for work

Step 3.  Create Your Marketing Materials
$75 covers all you need in the first year.        
What words to use

Step 4.  Find Your Best Potential Clients
Online and local resources

Step 5.  Talking to Potential Clients - What to Say
Initial conversations and emails
First lesson and what to say
Second lesson and what to say

Step 6.  Getting Proof Your Prospect Will Uphold Her End of the Bargain

Step 7.  Implementing the Complete Marketing Program
How to ensure continued loyalty from your clients
What to say to your client
What your client should say

Step 8.  How to Manage the Title Companies
You and your client are the bosses of the title companies, the title companies are no longer the boss of you

Step 9.  Research Additional Ways Your Clients Can Get More Work
Online resources
Local resources
Books

Appendix A     Internet Marketing - SEO in a Nutshell
Appendix B     Free and Fee Counselors
Book Map

Deciding if this book is right for you
The techniques in this book will require little money but significant time on your part in the first few months.  The amount of time needed after that drops to a few hours a month plus the signing work.  
*You will not be soliciting borrowers. 
That would disqualify you as the neutral notary and you could not do the signings.
*You must be available for weekday meetings and signings.  
*You must have completed at least 100 loan signing packages to know how the loan industry works.  
*If you have not yet completed a reverse mortgage closing, you must become familar with the documents.  If you purchase the book, I can email you a set of docs with the names blackened.  There are a few special things I will tell you about these types of loans.  You are expected to understand and know the rest.
*This book assumes you know your state's notary regulations and practices thoroughly.

When each person buys this book, I always do a quick check of their demographics using their zip code.  If I think your area does not have enough people old enough to get a Reverse Mortgage, I will telephone you and advise you to not buy the book.

Not one notary who has purchased this book has mentioned any complaint to me.  I have not seen nor has anyone ever mentioned any complaint on any notary message board. 


Price usually $79.  Currently $40.  
  The discount is because the section on how learning how to handle the loan packages and where to get initial work is out of date.  I will send you the book via post via email usually
  a few days after you send payment.
If you don't get it within a week or so, please check my home page to see if I have posted a message that I am out of town.  If there is no such post, please send me an email or phone my US number.

To purchase, enter 1 in the quantity field and press. 
Sorry - there is a technical problem with buy button.  Will work out with payment processor asap.  Thank you for your patience. 
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<input type='hidden' name='product_id' value='1' >
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$40 each including shipping.
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TO PURCHASE BY CHECK OR MONEY ORDER
Please check the home page first to see if I am on holiday.
Send your postal and email addresses and purchase price to:
Laura Vestanen
293 Marine Drive
Point Roberts, WA 98281


You are welcome to send me emails with questions about the books or article.  ProfessionalNotaryWA@gmail.com

 

1.  Marketing Your Non-Loan Notary services -

Effective and practical techniques to get notary work outside the loan industry   


The 6th Edition - 2010 - paperback
book is currently being printed!


Watch this space for the links to other websites

if you wish to buy the book. 

I plan to not sell it from this website but as we

notaries know, life can change with a phone call.

 

This new edition is a greatly expanded

and fun paperback book.

 

Chapter titles

Introduction:  Talking about marketing in an original new way        

Chapter 1:  How long it will take you to make a living        

Chapter 2:  Types of documents that may require notarization and where to find the work

Chapter 3:  You know you are working too hard when... part1

Chapter 4:  Finding local hidden opportunities

Chapter 5:  Promotional materials and advertisements      

Chapter 6:  Low-cost, low-tech internet marketing

Chapter 7:  You know you are working too hard when... part 2

Chapter 8:  Networking organizations

Chapter 9:  Tips on phoning and arriving unannounced

Chapter 10: Medical offices and retirement facilities

Chapter 11: Non-profit organizations       

Chapter 12: You know you are working too hard when... part3

Chapter 13: Protect yourself from lawyers           

Chapter 14: General tips

Chapter 15: Techniques for thinking more creatively

Chapter 16: Tales of a Traveling Notary

Appendix A: a terrific new article by Marian Harmon – a must read!

Appendix B: Where to find blank legal forms        

Appendix C: How to write a press release

Appendix D:  Sample press release


The book has solid and comprehensive information for freelance notaries public to market their services to people and businesses outside the home loan industry.  This fourth edition includes greatly expanded and updated information on internet marketing.

The advantages of being a mobile notary
providing general services

*You work from home.
*You are paid at the appointment – not by a check in the mail one or two months after the loan closes.
*You have the opportunity to help people who have transportation problems, such as the elderly.  
*You meet a wide variety of people.  
*You avoid the start-up cost of becoming a loan signing notary: $1,000-$3,000 on new computer equipment able to handle the loan documents.  
*If you are already a loan Notary Signing Agent, you get general work to supplement your loan work.
*Work is very interesting: you never know what the next phone call will bring.
*You work for the best boss in the world - You!
 


This text assumes you know your state's notary public regulations thoroughly.
 
This text is not recommended for notaries in states with very restricted travel fees, including AZ, CT, and MD.  Notaries in those states will not be able to cover their car expenses and other overhead expenses.


Authoress
Laura Vestanen has been a notary public for over 13 years in two states and has performed 10,000+ notarizations.  Before launching her own full time notary public business, she was the Manager of a successful law firm for ten years.  She worked in various law firms in California for twenty years with specialties in elder law, business law, personal injury law, family law, intellectual property law, criminal law, immigration law, international law, and real estate law.


Excerpt
The most successful notaries do far more than just hand out cards.  They do area research, create a business plan, and mount a strategic marketing campaign.  This booklet gives you more than just a list of ideas for marketing your notary services.  

You will learn:     
*Which marketing materials you need –
  and which you don’t

*How to learn about the demographics of your area
*How to interpret the resultant data to recognize  
  potential clients

*Which government agencies offer free professional
  consultations

*The types of documents needing notarization and
  the people who need them

*How to get referrals
*How to get yourself known in your community
*How to avoid being run out of business by Bar
  Associations

*How to handle specific types of signing situations


Price $ 
  I will send you the book via email usually
two days after you send payment.
If you don't get it in a few days, check my home page to see if I have posted a message that I am out of the country or otherwise unavailble.


If you have any questions about the books,
article, or status of your order, send an email to ProfessionalNotaryWA@gmail.com



Cover photo (above) by Jim Juris. 
Copyright 2010 Jim Juris and Laura Vestanen.
Buy Jim's terrific and low cost ebook at
www.InexpensiveJewelryPhotography.com



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