Marketing Books

TWO BOOKS AND AN ARTICLE SOLD ON THIS PAGE

1. MARKETING YOUR NON-LOAN NOTARY SERVICES -eBook, 2008 edition
2. LOW-COST, LOW-TECH INTERNET MARKETING - eArticle
3. BOOK ON MARKETING FOR REVERSE MORTGAGE WORK

MARKETING YOUR NON-LOAN NOTARY SERVICES eBook
Effective and practical techniques to get notary work outside the loan industry

This printable 19,000+ word eBook has solid and comprehensive information for freelance notary publics to market their services to people and businesses outside the home loan industry.

NEW EDITION - Revised, expanded, and updated in January 2008. This third edition Includes greatly expanded information on internet marketing.

The advantages of being a mobile notary providing general services:
*You work from home.
*You are paid at the appointment – not by a check in the mail one or two months after the loan closes.
*You have the opportunity to help people who have transportation problems, such as the elderly.
*You meet a wide variety of people.
*You avoid the start-up cost of becoming a loan signing notary: $1,000-$3,000 on new computer equipment able to handle the loan documents.
*If you are already a loan Notary Signing Agent, you get general work to supplement your loan work.
*Work is very interesting: you never know what the next phone call will bring.
*You work for the best boss in the world - You!

CHAPTER TITLES
Why develop your non-loan notary business
How long it will take you to make a living
Researching your area’s demographics
Types of documents that may require notarization & how to get the work
Retirement facilities
Teaching notary classes
Promotional materials and advertisements
Tips on cold calling
Networking organizations
Non-profit organizations
Protect yourself from being shut down by lawyers
General tips
Appendixes:
How to write a press release
Sample press release
Saving money on telephone expenses

This text assumes you know your state's notary public regulations thoroughly.

This text is not recommended for notaries in states with very restricted travel fees, including AZ, CT, and MD. Notaries in those states will not be able to cover their car expenses and other overhead expenses.

AUTHORESS
Laura Vestanen has been a notary public for over 12 years in two states and has performed 10,000+ notarizations. Before launching her own full time notary public business, she was the Manager of a successful law firm for ten years. She worked in various law firms for twenty years with specialties in elder law, business law, personal injury law, family law, intellectual property law, criminal law, immigration law, international law, and real estate law.

EXCERPT
The most successful notaries do far more than just hand out cards. They do area research, create a business plan, and mount a strategic marketing campaign. This booklet gives you more than just a list of ideas for marketing your notary services.

You will learn:
*Which marketing materials you need – and which you don’t
*How to learn about the demographics of your area
*How to interpret the resultant data to recognize potential clients
*Which government agencies offer free professional consultations
*The types of documents needing notarization and the people who need them
*How to get referrals
*How to get yourself known in your community
*How to avoid being run out of business by Bar Associations
*How to handle specific types of signing situations
$19.98 per eBook




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Visa, MC, American Express, Diners, and PayPal accepted.
The vendor on your credit card statement will appear as PN&OC. After you place your order you will be returned to this page. If you have any questions about the status of your order, send an email to ProfessionalNotary@yahoo.com


LOW-COST, LOW-TECH INTERNET MARKETING - eArticle

Low-Cost, Low-Tech Internet Marketing -
Guerrilla marketing strategies for getting listed on page one of the results pages of the major search engines

This 10 page, 3,300+ word eArticle is written in three sections:
Building a More Effective Website - Strategies of power writing
Generating Traffic to Your Website - Free tools you can use today
Important Free Internet Presence Boosters

Internet marketing and Search Engine Optimization (SEO) is more than just getting people to visit your website. It is about creating a presence on the internet. This can be done with surprisingly little effort and technical knowledge and close to zero cost.

The methods in this article are simple but highly effective. Only the first part involves technical knowledge. You may need a web tech to handle a small part of it. The rest are all simple tools and techniques you easily can do yourself - almost all are free.
Price is $14.98. Delivery is via email.







MARKETING FOR REVERSE MORTGAGE NOTARY SIGNING AGENT WORK

A step by step guerilla marketing guide to getting work on your terms and at your fees

This book gives step by step instructions on how to:
Find great prospects
Turn them into loyal clients
Get the fee you want
Get your name listed on the HUD

TABLE OF CONTENTS
Introduction
The strategy
Never solicit borrowers directly
Why you should not charge a low fee

Steps to Getting Reverse Mortgage Work and Good Fees

Step 1. Become Knowledgeable about Reverse Mortgages
Online resource
Book
Your local regulations and practices

Step 2. Get Initial Reverse Mortgage Signing Experience
Free training
Nationwide title company to contact for work

Step 3. Create Your Marketing Materials
$75 covers all you need in the first year.
What words to use

Step 4. Find Your Best Potential Clients
Online and local resources

Step 5. Talking to Potential Clients - What to Say
Initial conversations and emails
First lesson and what to say
Second lesson and what to say

Step 6. Getting Proof Your Prospect Will Uphold Her End of the Bargain

Step 7. Implementing the Complete Marketing Program
How to ensure continued loyalty from your clients
What to say to your client
What your client should say

Step 8. How to Manage the Title Companies
You and your client are the bosses of the title companies, the title companies are no longer the boss of you

Step 9. Research Additional Ways Your Clients Can Get More Work
Online resources
Local resources
Books

Appendix A Internet Marketing - SEO in a Nutshell
Appendix B Free and Fee Counselors
Book Map




Order Quantity

$79 each paperback book including shipping.



DECIDING IF THIS BOOK IS RIGHT FOR YOU
The techniques in this book will require little money but significant time on your part in the first few months. The amount of time needed after that drops to a few hours a month plus the signing work.

You will not be soliciting borrowers. That would disqualify you as the neutral notary and you could not do the signings.

You must be available for weekday meetings and signings.

You must have completed at least 100 loan signing packages to know how the loan industry works.

You need not have done Reverse Mortgages signings. Step 2 will tell you how to get experience.

This book assumes you know your state's notary regulations and practices thoroughly.

TO PURCHASE BY CHECK OR MONEY ORDER
Send your email and postal mail addresses and purchase price to:
Laura Vestanen
1980 Fraser Street #307
Bellingham, WA 98229